Doing Well by Doing Good

Joel Makower, chairman and executive editor of GreenBiz Group Inc., creator of GreenBiz.com, among many other accomplishments, writes in his book, "Strategies for the Green Economy: Opportunities and Challenges in the New World of Business," that companies are recognizing that by "going green" they can not only reduce costs but enhance their reputations (and hence their bottom lines) in other words, “doing well by doing good.”  Doing the right thing turns out to be a win-win for everyone.  Take OutBack Power for example.

Our solar inverter sponsor for Going Green at the Beach, OutBack Power, is nearly right in our own backyard.  The WA state company is located less than 30 minutes from us in the little town of Arlington.  But though their location is small, OutBack is big on ways to bring sustainable power to the world.  One their recent achievements was to help International Rescue Group  meet part of its mission to reduce its carbon footprint by helping it retrofit one of its rescue boats, the Thunderbird 2.  The OutBack inverter helps to harness solar energy to power both Thunderbird 2 and its onboard water-making system, which desalinates ocean water and makes it potable through reverse osmosis.

You can read more about this project on OutBack's recent press release.